Slice campaign

Manual, a graphic design and branding consultancy based in San Francisco, work across a broad area of design from branding and corporate identity, art direction and exhibitions to packaging, printed matter and illustration. They also work digitally with web design and signage, but I chose to look at their design campaign for Slice:

"Slice collaborates with world-renowned designers such as Yves Behar and Karim Rashid, to create award-winning ceramic cutting tools for the home and office. Manual created an iconic brand identity to illustrate this cutting edge product. We articulated the brand identity across a packaging system, print literature and exhibition graphics to showcase the angular nature of the logo." (manualcreative.com/slice)

















However, it was their printed media that really caught my eye:

















The combination of the subtle grey and vibrant orange type against the crisp, white stock is the reason why I love simple, limited colour palettes. Not only that, but it is in fitting with my design direction of having a publication that opens up in a creative way to reveal further information as a large poster design.

This design offers the choice of looking through a quick guide in the style of a leaflet, opening up as a concertina style piece, before opening up completely to reveal the full instruction manual: