Diverse Placement II

On the 2nd day at Diverse I set to work on finishing my proposal design for Silcoates. I'm really glad I got to work on it more as I feel it looks a lot more completed now to be able to show the client. Obviously Sue and the client will change bits of it and tweak it here and there, but for a proposal idea I am pretty pleased with it. I stayed within the guidelines that Silcoates wanted so hopefully I will get good feedback from them. Sue said she will pass on their thoughts after she has been to visit them and let me know how it went.

Below is my example of the front cover design and a front page and double page spread layout for the Sports section. We thought it would be a good idea to use a different colour for each section, so I added a colour palette at the end to show the client what the other sections would look like.






After working on this, I worked on a different project for the rest of the afternoon that Sue was also working on. She has been designing a publication for a company that send out seasonal issues so this one was the winter version for January. Overall for Sue this is quite a big job and there's a lot to do in terms of the layout and trying to fit in all their stories, images and articles without altering the overall look that runs through each issue too much. I helped by working on one of the double page spreads and had 3/4's of the spread to work with fitting in the article and a few images. I loved this project and the challenges that it brings.

My first attempt below was very much how I'd have liked it to look, with lots of white space and a creative layout, but then I realised it didn't fit the theme of the rest of the publication.



My second attempt worked a lot better for what they wanted, but it needed added details to fit in right.



Here is the 3rd version, not too different from the 2nd, but I began to add in borders, and section a quote out from the rest of the article to split the text up a bit. This isn't quite finished, but it gives a better idea of what the client wants.



As well as working on the projects, I spent a bit of time over the two days chatting about my work and showing them what I have been working on recently and they showed me their portfolio and some of the clients they have worked for. It was really nice to see how their projects were developed and I saw a few examples of how they had designed on mountboards to present to the client instead of it always been digital or powerpoints, etc. This is very similar to how we display our work at the minute so that was really interesting. 

Overall, I had a thoroughly enjoyable time, got loads out of the experience and will definitely be staying in contact with them and hopefully if they have any work over a busy period that they need a freelance to work on, I might be able to help them out, which would be a really exciting opportunity for me. 

Diverse Placement

Today was my first day working with Diverse Design & Communications and I was set the task of working on a proposal design layout of a yearbook/prospectus for Silcoates school in Wakefield. My designs will be taken to the school for them to decide if that's the look they want to go for so it was very much a client driven brief with a set of guidelines I had to follow. I really enjoyed working in this way as I have only worked on one live brief before this where the client had a big input on the overall design, so this was great experience.

Sue, the designer at Diverse, gave me the main outline of the brief and there were certain restrictions from Silcoates, such as ensuring I use the school colour throughout, use Lucida Sans font with no uppercase, etc. I set to work on the cover design and one section within the publication that will be presented as an example to Silcoates. Throughout the day I created several versions that followed their rules, but I did try to be a bit more visually creative with how I could show these and stretch the boundaries.

Here is the chosen cover design (for now) and a couple of my ideas for the section spread that we decided to go with and plan to work on further on Monday when I go back:





Portfolio for Diverse

In preparation for my visit to Diverse on the 12th they had asked to see some of my work so I put together a simple portfolio to show some of the range of work I have done so far. This will hopefully soon have a lot more 3rd year work in it so I can lose some of the 1st year designs that are not all high quality finished projects and I can work on putting together a professional looking portfolio and layout.