Top Tips from Saatchi & Saatchi

'We see a lot of student work at Saatchi & Saatchi Design. But no matter how great the work may be, simple mistakes in presenting your work can be distracting and frustrating. The ones who get the portfolio right are already one step ahead of their peers. So we thought we’d share some tips to help you make your portfolio show your work in the best light possible. Follow the tips below and let your work speak for itself.

1. Keep it relevant. Demonstrate your understanding of the company you’re applying to – for example at Saatchi & Saatchi Design we are branding-focused with a corporate bias. Put your work in the relevant discipline up front. Show us you’ve done your homework and aren’t sending us the same file to a dozen other agencies. This doesn’t mean you should exclude your work in other disciplines (e.g. photography, illustration, etc) but keep in mind you portfolio should convince the recipient that you are as a good fit for what they do.
2. Show multiple applications. Consider the breadth of real world applications. A single logo and letter head only tell part of a story. Show a wide variety of applications, e.g. signage, vehicle graphics, TV idents, website and social networking pages. Take a look at the student work at Brand New Classroom for some great examples.
3. Let your work breathe. Focus only on one project per spread, but don’t feel limited to just one spread if the project merits.
4. Give proper credit. If you’ve worked on group projects, let us know which aspects you worked on.
5. Label your file clearly. Make sure your name and contact details are in the folios of every page of your document. If your file gets printed out and shown around, you want people to easily identify you and know how to get in contact with you.
6. Send a single pdf file. Pdf is an industry standard format and can be read on mobile devices. Avoid Word documents, or multiple jpgs.
7. Keep your file around 5Mb, no larger than 7Mb. Many corporate email clients can’t accept attachments larger than 10Mb, so you want to keep well under. Make sure you optimise your pdf export settings, use RGB rather than CMYK (3 colour channels take less space than 4) and set your JPG compression accordingly. Avoid rasterising vector graphics except in the case of extremely complex work. For more information on optimising the size of your pdfs take a look at this tutorial on the pdf optimiser tool.
8. If you have a portfolio website, still send a pdf file. Sometimes being able to print a self-contained document is just easier. Send us a selection of your best work in a pdf and link it to your website for anyone who wants to take a more in-depth look later on.
9. Put your CV at the end of the document. Your work is far more important than your CV. Let your work to show us your skills. Keep the CV to a single page and keep it at the end of your pdf.'

found on their site http://saatchidesign.wordpress.com/